VISUAL + UI DESIGN, USER RESEARCH, BRAND DEVELOPMENT

Refresh of the existing site for the women’s active wear brand. The main goals and objectives of the project were
1) to better express the “feminine fierce” of Oiselle
2) to create a cleaner, more efficient shopping experience
3) promote that Oiselle is a women owned business
4) showcase the brand’s inclusivity and focus on community by integrating their blog and social feeds